Technical depth becomes buyer value.
Product updates, OpenTelemetry, cost control and AI capabilities become a clear narrative: what changed, why it matters and how to explain it.
Jeroen de Raaf × Dash0
Technical product.
Clear sales story.
Sales Enablement Specialist · EMEA
Dash0 is scaling a product built for technical buyers. I bring sales enablement experience inside a broader sales and marketing career — translating complexity into messaging, training and content that teams can actually use.
Enablement pipelineProduct signal → buyer clarity
Product updateTechnical truth
Sales narrativeWhy it matters
Field readinessPractice and use
Buyer clarityConfident decision
The role I enjoy: keeping this signal clear, current and useful across the field.
What Dash0 gets
Enablement that keeps pace with the product.
Your Enterprise AEs, Commercial AEs and SDRs need the same technical truth — translated for different conversations, buying stages and levels of depth.
Content gets built for real conversations.
Training, talk tracks, battlecards and ROI stories are shaped around seller roles, buyer questions and the friction heard in the field.
Every sales signal improves the system.
Usage, feedback and recurring objections flow back into enablement, so the content library stays current instead of becoming shelfware.
The foundation · one source of truth
FieldStore
A structured enablement library that sellers can search, trust and use at the moment of need.
A product update isn't done when Engineering ships. It's done when Sales can explain why it matters.
3markets
HP Print Europe
Delivered sales enablement training and practical guidance for commercial teams in the United Kingdom, Denmark and Sweden, alongside lead-generation and funnel optimisation work.
60+sales colleagues
Aon Cyber Solutions
Supported a national sales organisation with proposition messaging, sales materials and campaign follow-up around complex cyber risk and cyber insurance solutions.
4team members
Guardey
Led sales-aligned marketing in a fast-growing B2B SaaS cybersecurity scale-up and built materials, partner communication and enablement initiatives for direct and indirect channels.
Match in practice
What the role needs. What I bring.
The strongest fit is the combination of commercial experience, technical translation and enablement work in complex B2B environments.
Dash0's need
My relevant experience
Equip Enterprise AEs, Commercial AEs and SDRs.
Role-specific programmes and content that create consistency without flattening different sales motions.
Sales, marketing and enablement in one profile.
I have sold, managed accounts, worked with priority enterprise accounts and enabled commercial teams — so the output stays close to practice.
Turn new hires into confident sellers faster.
Onboarding needs product knowledge, practice, clear milestones and reinforcement — not a one-off information dump.
Training development plus digital learning.
I have delivered international sales training and previously built online training programmes and a learning platform. I would apply that foundation to role-based ramp plans.
Make technical differentiation commercially useful.
OpenTelemetry-native architecture, AI, transparent pricing and cost control must land differently with engineers, champions and economic buyers.
Cybersecurity and AI translated into value.
At Aon, Guardey and Raven AI I have turned technical, risk, privacy and workflow topics into accessible narratives and customer conversations.
Create while the company and product keep moving.
A high-growth Series B environment needs structure without bureaucracy and fast iteration without content chaos.
Hands-on in startup, scale-up and enterprise.
I am used to changing priorities, direct access to decision-makers and doing the work myself — from analysis and messaging to delivery and follow-up.
A practical start
My first 90 days.
First learn the signal. Then improve the system. The sequence matters more than arriving with a pre-baked programme.
0–30
Read the system
Understand the product, buyers, sales motions and what already works before changing the enablement stack.
- Shadow AE and SDR calls
- Map the commercial and enterprise journeys
- Audit content and ownership
- Build OpenTelemetry fluency
31–60
Ship useful fixes
Prioritise the points where seller confidence, message consistency or content access create the most friction.
- Clarify the core value narrative
- Refresh high-use sales content
- Build role-specific training
- Pilot with a small seller group
61–90
Close the loop
Turn the first wins into a repeatable rhythm that stays aligned with Product, Marketing and the field.
- Launch a structured content library
- Define feedback and update ownership
- Set readiness and usage signals
- Publish the next-quarter roadmap
One conversation to test the signal
Could this commercial perspective strengthen Dash0's enablement?
I think it could. I would enjoy comparing that hypothesis with the reality of your EMEA sales team.